Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On line gambling operator Unibet announced today that it is to launch an version that is overhauled of online video gaming brand Maria later on this thirty days. The company stated that the overhaul would incorporate a fully responsive front-end web site in addition to a brand tonality that is new. Therefore, the it will be diversified in a bid to be a little more appealing to both feminine and gambling that is male.
Unibet bought Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in every the markets it runs by mid-February. The launch is always to occur in three stages. The website that is overhauled live on February 8 in Estonia. It is to be launched in the united kingdom on February 15 and certainly will get reside in Denmark, Finland, the Netherlands, Norway, and Sweden 24 hours later.
What is more, it will move its providing from online bingo to casino games since the latter have proved to be very popular among gambling clients. Thus, the brand should be able to target both male and players that are female.
The online casino games are going to be offered across all available networks. The Maria Casino web site could have its logo and branding revamped. New personalization features and dashboard will also be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the internet site will always be one ‘with a feminine touch,’ they’ve been now intending at expanding their customer base so that it consist of both male and female gambling customers. Read More