Bing announced on that they would not accept AdWords listings for payday loan products from July 13th wednesday. Bing has defined them as loans being repayable within 60 times of the date of problem. In america, Bing is loans that are also prohibiting an APR of 36% or maybe more.
Google may also insist that providers, lead generators and affiliates demonstrably state on landing pages: payment durations, APR, costs and total expenses of financing.
Remember that Bing isn’t banning advertisements by organizations connected with pay day loans, such as for example Wonga or Quickquid. They are able to still utilize AdWords for any other services and products, like charge cards or long run loans.
Bing additionally is not advertisers that are banning key words like ‘payday loans’. They will only have to market a new, but associated, item.